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JH Lifestyle magazine on board — a charter guest reading the HÖKE Yachting issue on a yacht off Mallorca

JH Lifestyle · Magazine

Stories of yachts, harbours and Mallorca — curated by Julian

Magazine · Hoeke Yachting · Mallorca

JH Lifestyle

My magazine on yachting life in Mallorca — market, marinas, routes, ownership. With substance, without the pose.

There are already too many articles on most yacht topics — most of them written by editorial desks that have never put into Puerto Portals, or by brokers who sell every marina as "the most beautiful on Mallorca". That doesn't help you when you have a real decision to make: whether to buy or charter, which bay to anchor in, when your yard can take your yacht.

JH Lifestyle is my attempt to do it differently. I write every piece from my own experience — with yachts I know personally, marinas I berth in regularly, and owners whose purchases and charters I've guided. The texts aren't short, because the subject isn't short. Anyone buying a yacht for half a million or two million euros, anyone planning a week on the water with the family, anyone looking for an annual berth, deserves more than three sentences and a stock-photo sunset.

What you'll find here: market reports with real price ranges — which yachts actually sell at which price, not which listing prices sit somewhere. Marina deep-dives with the details that appear in no glossy brochure. Charter route suggestions I've run myself, with anchorages, restaurants, and weather windows. Ownership topics: tax, insurance, crew employment law, yard seasonality — the points that matter after the purchase contract.

If you miss a piece or have a question no article answers: write to me. Most of the topics that appear here grew out of concrete client questions. — Julian

Charter guest stretching arms skyward on the bow of a yacht off Mallorca — the feeling JH Lifestyle is built to capture

Behind every piece is personal research and a concrete reason. More on how I work on my profile page.

— Julian Hoeke